As a final assignment in my Advertising Design class, we were given this group project to create a mini whatver-you-want campaign. The freedom to chose any client and any medium. Gatorade is my favorite sports drinks and everyone in my group came to a consensus that it could be fun to incorporate professional athletes and their inspiring quotes. We conducted research, brainstormed many concepts and finally executed these three print ads (along with a radio and billboard ad). Each player chose for the ad has their team color filtered over the photo (Kerri Walsh isn’t technically on a team, but is directly associated with the AVP). These three colors also happened to be the most popular Gatorade flavors 😉
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