This Samuel Adams campaign was created to target females and American patriots around our nation. This was one of my first experiences working on a creative campaign, I worked with 3 other group members to collaboratively create specific ads that we though would appeal to a woman or an American patriot. Looking back at these ads I am satisfied with my work, however I wish we would have incorporated some kind of theme or tagline to connect each ad to the other. Although our professor was looking more for creative ideas rather than synergistic executions, it would’ve been nice to see a string of similar ads that were in some way connected.
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