As the Art Director Intern at St. John & Partners I learned so much about integrative advertising. Every day was different; from brainstorming, to detailed retouches and finally to creative executions. I worked with a strong team of 9 interns from varying universities on a very specific and real campaign. We worked for eight weeks on an awareness campaign for the Florida Lottery (more details will be revealed when the campaign is set into action). My responsibilities as the Art Director intern were:
- Connecting ideas with a copywriter for various campaigns and other assigned work
- Generating ideas on various creative assignments
- Managing overall look and design of ideas
- Developing content and art direction for all media
- Assisting in selecting photographers or illustrators for projects
- Assisting in selecting talent for print, radio, TV and web content
- Overseeing ideas through to production
- Concepting, designing and helping to implement digital solutions that engage users, inspire users to take action and ultimately drive client business.
- Understanding client online requirements, objective and goals, and mapping those to measurable initiatives
- Using conventional web-authoring technologies to develop web assets (websites, web apps, modules, mobile websites, online display ads, microsite, etc.) that deliver a near-identical experience regardless of device (desktop, tablet, mobile)
- Integrating online experiences across client-owned online properties (websites, email campaigns) and social media properties
The last few weeks of my internship at SJ&P have been exciting and hectic; we spent many late nights and early mornings preparing for our final presentation. Our presentation will be conducted like a campaign pitch designed for the Florida Lottery. The Florida Lottery will be able to view a recorded version of our pitch. I have learned so much from this internship, especially about dedication. This project took a lot of hard work and dedication from all members of our intern team. We spent long hours working on tedious minute project to compile a well-rounded campaign. We all worked so hard to make the campaign a success and I believe we have exceeded SJ&P’s expectations.
I can’t thank SJ&P and the Florida Lottery enough for giving me this opportunity to see what the real world of advertising looks and feels like. And let me tell you, I am exhausted, but the rewarding feeling is starting to kick in. I would also like to thank the University of North Florida’s communication department for requiring its students to complete an internship in their specific concentration. Without my education from UNF, I would not be as prepared for the professional world.
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